Search Engine Optimization tools for your website.

In a competitive world, having your Internet site appear popular, relevant and established can be the difference between success and oblivion. Our services help businesses get the recognition they need to survive and thrive - by providing a range of ways to enhance the profile, credibility, and ultimately, popularity of your site.

Browse the options below and select how you wish to raise your site above the crowd. Search engine optimization tools that will help your website gets its presence on the internet.

SEO Acronyms and Abbreviations

Back links

Back links are a link to your website from another website. The search engines love these. When they see the link on someone else’s site it sends the spiders over to your site and they index your site getting it placed on a search engine organically instead of you going over and entering it. This way is preferred by the search engines. The idea is to get a back link added to a website with a good reputation and page rank to build up your own page rank and reputation.

How do I make a back link?

Here are some examples of Back links. or Ezcow Search Engine Tools The first part if the Domain Address, the second part of this Tag is the keyword describing this Domain. See how I did it?

When you are on a forum or blog, most times you can add your back link like this and this will work just fine.

Circles (Google+)

The Google+ project will do some of the same general things as Face book, such as sending messages to friends, sharing links, chatting, and sharing pictures, but the big difference is that with Google+, you can choose who you want to share these things with. Unlike with Face book where posting a link will show up on your profile for all of your 500 “friends” to see, Google+ lets you do things a little differently. Here’s how it works:

The concept of Circles is a major part of Google+. This is where you choose who you want in your contacts. You can have a family Circle, a BFF Circle, a co-workers Circle, and even an “Epic bros” Circle, as Google shows in the demo video below. One of the hardest things about Face book becoming so popular is that everyone is on it and everyone is friends with you.

Dofollow Link

do follow is hyperlink inclusion that tells search engines to pass on any credibility or influence to an outbound link. When Google bot visits a website it reads website pages and includes links with do follow attribute and excludes link with no follow attribute

Example to make a dofollow link: In anchor tag there is no need to specify dofollow value of rel attribute. Default anchor tag is dofollow type. < a href=””>Ezcow SEO< /a>

Meta Tags

There are 4 Meta Tags you need to know about. They are The Alt tag, Title tag, Description tag, and Keyword tag.

The Title Tag is a required HTML element and one of the most important on-page factors for search engine ranking. Search engine results use it for the title of your site. Your site’s users will also see it in their browsers toolbar. Lastly, it provides the default bookmark text when users add your site to their favourites.

Description Tag: A description tag’s content appears under title tag content in search engines results. It should provide information specific to the page, such as product details, special offers, or sales messages. Description tag content should communicate a page’s value to visitors and not exceed 250 characters.

Keyword Tag (max 1000 characters, or 10-15 keywords & 3 phrases)
A keyword tag’s content consists of all the keywords related to a page. Keywords should be restricted to words that appear in the title or on the page itself. Keyword Content should:

Alt Tags These are tags describing the images on your web pages. Add these alt tags to each and every image you have on that page. It really helps! Most people forget those ALT Tags, don’t be one of them. The Alt tags are best optimized when describing that image or photo. Make sure you add the Alt Tags to every image on that web page and please describe the image correctly.

Page rank

Page rank is a value that Google assigns to a web page based on the importance of the page on the internet that is determined by the number of back links you have established to legit websites. Page rank is a very important factor to be considered for great search results in Google and the rest of the search engines. The more GOOD links you have out there, the higher page rank you will achieve.


Simple means Page rank


Search Engine Optimization is a process through which rank of a Website is improved in the natural search results of the search engines. The better search engine optimization you have done on your website, blog, or forum, the better search results you will achieve in the search engines.


A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the Keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.